When you're involved with a campaign or organization, everyone has an opinion about what you should be doing. Receiving this constant input of advice, you need a way to categorize what you're hearing. You should separate it according to whether it affects your fundamentals or is purely ornamental.
Fundamental issues are things that directly affect money and votes. Ornamental issues are things that are nice, they sound good, but they have an, at best, indirect, affect on money and votes. Ornamental things are those that are faddish and sound intriguing, but aren't leveraged impacts, they aren't game-changers.
So, when someone tells you they have a new way to send out press releases more efficiently, you might say, "well, that saves me time, and time is money" but that's an indirect benefit. It's an ornamental improvement.
When someone says "I know a guy who can put on two fundraising events next weekend" that helps your fundamentals. It directly raises money.
Focus on fundamentals and don't spend too much time on ornamentals.
There are endless ways in which outside groups, vendors, consultants and donors want to encourage you to use some ornamental thing. They want you to focus on trivialities. You have to stay focused on fundamentals.
It's only when you have a firm footing can you indulge a few side items, a few minor distractions from money and votes.
All the clever gadgets and schemes in the world aren't useful to you, your campaign or political organization if you don't have money and votes.
Stay focused on money and votes.
When you receive advice from people, categorize it in your mind. Stay focused on the advice that benefits your fundamentals and save the ornamentals for your spare time.